2/11更新的【學期實習】Marketing Data Analyst Intern (Global Marketing Team)

工作內容

• 需求人數

  ：1人
• 【Company & Role Overview】 VIA Tech develops AI-powered safety technology for industrial vehicles. We are looking for an analytical intern to join our global marketing team and learn the 'math behind the marketing.’ In this role, you will not just be crunching numbers; you will be mentored directly by our Marketing Director and Data and Marketing Specialist to understand how data drives global business strategy. You will gain hands-on experience in Digital Advertising Performance and Audience Segmentation, learning how to translate raw data into targeted audiences that drive sales consultations with key accounts. 【What You Will Learn & Support】 1. Digital Advertising Analysis: • Learn to interpret daily performance metrics (CTR, CPC, Conversion Rate) for live Google Ads and LinkedIn campaigns. • Support the Data/Marketing Specialist by analyzing A/B tests on creatives and headlines to identify trends for budget optimization. • Gain insight into the sales funnel by tracking "Qualified Meetings Booked" rather than vanity metrics. 2. ABM Audience Strategy (Excel Focus): • Develop advanced data hygiene skills by preparing and formatting Key Account lists for upload into advertising platforms. • Assist in managing 'Exclusion Lists' to maximize budget efficiency. • Learn how to troubleshoot ‘Match Rates’ to ensure our target audiences are effectively reached. 3. Reporting & Visualization: • Analyze keyword performance to distinguish between high-value search terms and wasted spend. • Collaborate with the team to identify which specific companies and job titles are engaging with our content on LinkedIn. • Learn best practices for tracking by auditing UTM codes for downstream analysis.