1/27更新的【學期實習】Marketing Content & Data Analyst Intern

工作內容

• 需求人數

  ：1人
• 【Company & Role Overview】 VIA Tech Mobile360 develops AI-powered safety technology for industrial vehicles. We are inviting an ambitious intern to join our global marketing team to learn Account-Based Marketing (ABM). In this internship, you will not just complete tasks; you will gain practical experience in the two most critical areas of modern marketing: Creative Content and Data Performance. You will support our Marketing Director and Specialist in real campaigns, learning how to market high-tech safety solutions to major industries like Waste Management, Mining, and Construction. 【What You Will Learn & Support】 1. Digital Advertising & Performance Analysis •Gain exposure to the backend of Google Ads (Search, YouTube) and LinkedIn Campaign Manager. •Learn to write compelling ad copy and conduct keyword research that drives real business results. •Support the team by analyzing campaign data and observing how A/B testing is used to optimize budgets and improve performance. 2. ABM Campaign Execution & Content •Support the management of our LinkedIn advertising and content calendar, learning how to engage with professional audiences in various industry. •Gain hands-on experience creating and distributing content for our blog and social channels to support our ABM strategy. •Learn to use tools like Mailchimp and ZoomInfo to support email campaigns for lead nurturing. 3. Strategy & Audience Insights •Learn to interpret LinkedIn Audience Insights to see exactly which companies and job titles are clicking on our ads. •Support the strategy by connecting the dots between "Who clicked" and "Who we should target next." •Gain an understanding of the full sales funnel, tracking how a digital interaction turns into a real-world sales conversation.