5/27更新的【學期實習】Marketing Data Analyst Intern

工作內容

• 需求人數

  ：1人
• 【What You Will Support & Learn 】 1. Data Architecture & Marketing Analytics Integration • Multi-Channel Data Blending: Assist in maintaining and auditing data pipelines that integrate GA4, Google Search Console, LinkedIn Ads, ZoomInfo, Mailchimp, and Hotjar. • Reporting & Dashboarding: Support the building and optimization of automated marketing dashboards using Data Studio and Power BI, helping the team track cross-platform user journeys. • Data Hygiene & Tracking Audit: Learn and implement rigorous tracking best practices by auditing UTM parameters and custom event tracking to ensure seamless downstream attribution. 2. ABM Audience Strategy & Intent Tracking • Target Account Segmentation: Use advanced data manipulation skills to process, clean, and manage Key Account lists for hyper-targeted B2B advertising. • High-Intent Signal Analysis: Analyze campaign engagement to identify exactly which companies and key decision-makers are engaging with our content. • List Hygiene & Optimization: Manage active exclusion lists, monitor platform match rates, and clean industrial firmographic data to maximize budget efficiency. 3. Performance Optimization & Pipeline Impact • Advanced Performance Analysis: Move past vanity metrics to interpret daily performance data, analyzing keyword intent to distinguish between high-value search terms and wasted spend. • Funnel Tracking: Gain deep insights into the B2B sales funnel by tracking "High-Intent Leads" and "Qualified Meetings Booked" following major global industrial trade shows and campaigns. 【What We Are Looking For】 1. Educational Background: Student in Data Analytics, Statistics, Information Management, Marketing Analytics, or a related quantitative field. 2. Technical Toolkit: • Excel/Google Sheets: Strong proficiency (VLOOKUP/XLOOKUP, Pivot Tables, data cleaning). • BI & Coding (Huge Plus): Basic familiarity or a strong desire to learn SQL (BigQuery/PostgreSQL) and Power BI (DAX / Power Query). • Web Analytics: Basic understanding of GA4 and tracking concepts (UTMs, cookies, event tracking). 3. Mindset & Soft Skills: • Data-Curious: You don't just see numbers; you want to find the "why" behind the patterns. • Detail-Oriented: A strict eye for data hygiene—you notice when a tracking code is broken, or a company name is formatted incorrectly. • Communication: Ability to collaborate effectively with both technical data setups and marketing strategists. • Strong English proficiency (TOEIC 900+ or IELTS 6.5+). *** The interview would be online and in English ***