9/17更新的[MK] Digital Advertising Intern｜數位廣告投放實習生

工作內容

• 需求人數

  ：3人
• 【關於 GDT｜亞太 O2O 品牌孵化領航者】 GDT 隸屬於香港控股集團，以台北為策略總部，業務橫跨東南亞。我們不僅是服務提供者，更是專注於 O2O 全通路整合的品牌孵化器與經營者。 核心優勢與使命 端到端生態系統： 整合產品研發、數位行銷、跨境物流及實體通路。 亞太品牌佈局： 打破數位創新與實體界限，打造具影響力的消費品牌。 躍上國際電商舞台，您的職涯由績效定義，而非年資。無論是專案管理或團隊管理者，我們都提供超越市場的薪資策略：起薪優渥，並享試用期滿與 6 個月後的快速調薪。滿一年後，更依據實質表現給予大幅度薪資躍升。我們致力於讓您的薪酬與貢獻即時同步。 【工作職責】 協助數位廣告團隊進行各平台廣告投放、數據整理與成效優化，適合對數位行銷、電商及廣告投放有興趣，希望累積實務經驗的你。 * 廣告投放協助：協助 TikTok、Meta、Google 等平台的廣告設定、上線及日常維護。 * 數據成效追蹤：協助追蹤 CTR、CPC、CPM、CVR、ROI 等廣告指標，整理每日／每週成效數據。 * 廣告素材測試：協助執行不同素材、文案、受眾及投放設定的 A/B Test，觀察並整理測試結果。 * 預算與成效監控：協助確認每日廣告預算、花費及轉換成效，發現異常時即時回報。 * 市場與競品研究：蒐集 TikTok、Meta 等平台的熱門廣告素材、競品操作及市場趨勢。 * 跨團隊協作：與行銷、設計及內容團隊合作，協助整理廣告素材需求及投放回饋。 * 報告整理：協助製作廣告成效報告，並從數據中找出可進一步測試及優化的方向。 【條件要求】 * 對數位廣告、電商、社群行銷有高度興趣。 * 對數字及數據具敏感度，願意從數據中分析問題。 * 熟悉 Excel／Google Sheets 基本操作。 * 主動積極、細心，具良好的溝通及學習能力。 * 不要求完整廣告投放經驗，有相關課程、專案或實習經驗皆可。 Job Responsibilities Support the digital advertising team in campaign execution, data tracking, and performance optimization across multiple platforms. This role is ideal for candidates who are interested in digital marketing, e-commerce, and paid advertising and would like to gain hands-on experience. * Campaign Execution: Assist with campaign setup, launch, and daily management across TikTok, Meta, Google, and other advertising platforms. * Performance Tracking: Monitor and organize key advertising metrics, including CTR, CPC, CPM, CVR, and ROI. * A/B Testing: Support testing of ad creatives, copy, audiences, and bidding strategies, and summarize the results. * Budget & Performance Monitoring: Track daily advertising spend and campaign performance and report any significant issues or abnormalities. * Market & Competitor Research: Research advertising trends, competitor campaigns, and high-performing creatives across digital platforms. * Cross-functional Collaboration: Work closely with marketing, design, and content teams to coordinate advertising materials and provide performance feedback. * Performance Reporting: Assist in preparing advertising performance reports and identifying potential areas for further testing and optimization. Requirements * Strong interest in digital advertising, e-commerce, and social media marketing. * Comfortable working with numbers and analyzing performance data. * Basic knowledge of Excel or Google Sheets. * Proactive, detail-oriented, and willing to learn. * Good communication and teamwork skills. * Prior professional advertising experience is not required; relevant coursework, personal projects, or internship experience is welcome.